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AgCelence® Success Stories

Users of AgCelence® products often have remarkable stories that demonstrate totally new approaches to value creation in agricultural production. Our success stories illustrate how agricultural insights and enhanced product performance can be combined to achieve excellence on the farm and in the field.


The success stories are categorized into two themes:

  • Stories about the creative use of technology highlight the unconventional use of products, a compound, an active ingredient or R&D breakthroughs.
  • In the connecting the dots category, we demonstrate our ability to point out new opportunities based on the insights into the needs and dynamics of the agricultural value chain.

Creative use of technology

What if AgCelence® products could grow market potential with exports around the world?

Hombre y mujer caminando entre vides

» Our data show a clear advantage in crops treated with AgCelence®, indicating superior quality upon arrival in distant export markets. «
Grape exporter, Chile

Product: Bellis®
Country: Chile
Especially interesting for: farmers in South America

Fruit growers must compete on a global scale. However, distant shipments can be a complex and risky factor in the transportation process, potentially causing unacceptable fruit quality on arrival in the export market.


The pre-harvest application of AgCelence® products protects crops during long periods of transportation and maintains healthier fruits. For grape growers in Chile, pre-harvest application of Bellis® enables them to ship superior quality grapes even to Asian markets. By minimizing waste during transportation, grape growers are able to maintain competitive pricing and multiply their market potential.


What if AgCelence® products could improve industry food processing?


» For me, AgCelence® means that my tomatoes don’t just look good. They’re of highest quality. That’s why I don’t just sell them around here, but to food processors around the world. «
Tomato Farmer, Brazil

Product: Cabrio Top®, Cantus®
Country: Spain
Especially interesting for: farmers in Europe, South America and Asia

The sugar content in tomatoes is a crucial factor for food processing companies, such as Unilever, who are able to save nearly $0.5 million in their production process for each 0.1° Brix increase.


AgCelence® products deliver remarkably better stress management, which is clearly evident from the plants’ greener leaves. While ethylene is reduced, the photosynthetic activity is stimulated and more energy created which is the source to establish higher sugar content. Simultaneously, the increased energy significantly improves the number and weight of tomatoes per plant, leading to higher returns per hectare. Altogether, this enables farmers to compete in the global marketplace with higher volumes and better-quality tomatoes. Trial results have shown Brix content to be up to 12% higher following AgCelence® product treatment. This represents a strong benefit for the entire food value chain.


Connecting the dots

What if AgCelence® products could increase harvesting speed?


» Using AgCelence® products, I can cut harvest time by 55 hours and save 40% on operational cost. «
Corn farmer, Canada

Product: Headline®
Country: Canada
Especially interesting for: markets with modern machinery
Similar values can be experienced in: cotton in India

Lodged corn is a common challenge for farmers as it decreases yield and makes harvesting a time-consuming job.


AgCelence®-treated corn grows stronger and is more resistant to lodging. Apart from the ability to harvest more yield, BASF discovered an additional benefit that growers did not expect: Under previous circumstances, the lodged corn would block the harvester when driving through the field. With AgCelence®, the stronger plants grow straight and aligned, which makes them easier to harvest and enables a significant increase in harvest speed.


What if AgCelence® products could improve farm efficiency and the quality of livestock feed?


» I focus on full development of the cobs for maximum starch and energy for my cows. It’s bringing me flexibility for harvest, and even better structure of silage. «
Livestock farmer, Denmark

Product: Opera®
Country:  Denmark
Especially interesting for: farmers in South America and Europe
Similar values can be experienced in: livestock in Costa Rica

It is challenging for livestock farmers to harvest corn at the right time to optimize the quality of cobs and achieve the right size of green leaves to process into well-structured silage.


The application of AgCelence® products in corn ensures reliable growth of greener plants, enabling uniform cob size and creating better silage structure and improved storage stability. This ultimately leads to more consistent and predictable quality of livestock feed.


What if AgCelence® products could enable farming communities to grow enough food to feed a nation’s entire population?


» With AgCelence® I can count on bigger yields and higher quality produce. «
Rice farmer, Indonesia

Product: Seltima®
Country: Indonesia
Especially interesting for: farmers in Asia, South America and Europe

Some countries, such as Indonesia, are dependent on food imports and are not entirely self-sufficient when it comes to growing essential crops such as rice. Therefore, there is a strong need for more efficient farming practices.


Innovation in growing techniques contributes to higher efficiency, enabling farmers to grow more and higher-quality crops. This improves the livelihood of farmers and consumers alike, and ultimately helping the entire country to become self-sufficient in the production of key crops. Leading Indonesian rice experts and BASF specialists believe that innovations such as AgCelence® products will contribute to the improvement in crop quality and the increase in yields that are needed to produce enough rice. The tailor-made formulations for rice in the AgCelence® product portfolio allow for high-tech controlled active ingredients with a delayed and very limited effect on paddy water. Overall, AgCelence® fosters a healthy environment while empowering the nation to eliminate its dependency on rice imports.


Success stories brochure

This brochure contains a collection of the most important and interesting stories that give a deeper insight into the world of AgCelence®.