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    Farming & Crop Protection Living Acres #MonarchChallenge

    Living Acres #MonarchChallenge

    Preserving biodiversity, protecting and creating monarch habitat in non-crop areas next to high production agriculture.

    Butterfly on pink milkweed plant.

    Monarch populations have dramatically declined in the U.S. in recent years due to various reasons including overwintering habitat loss, extreme weather events, nectar sources for adult butterflies, and milkweed availability.

    Milkweed is critical as it is the only plant on which monarchs will lay their eggs, and it provides food for their larvae.

    To support milkweed and preserve biodiversity, BASF introduced the Living Acres #MonarchChallenge initiative in North America in 2015. It is our first major North American initiative in support of our sustainability platform. The #MonarchChallenge draws on our expertise in research and development, providing farmers with practical best practices for establishing and maintaining milkweed plants on land not reserved for crops, in play areas of golf courses and other agricultural areas.

    Through the #MonarchChallenge, we are doing our part to help restore the monarch butterfly population.

    Since the program’s introduction, we have provided more than 35,000 milkweed stems to farmers, golf courses and other agriculture advocates in the United States and Canada.  More than 5,000 farmers have learned about the #MonarchChallenge and their role in protecting biodiversity. It has inspired increasing numbers of farmers to plant milkweed patches that preserve the monarch butterfly species — all while protecting crop productivity.

    The #MonarchChallenge is just the first step on our sustainability journey. We will use the lessons learned from this initiative to expand our Living Acres biodiversity efforts in the future.

    Butterflies flying in the sky.

    Sign Up to Take the #MonarchChallenge

    The monarch butterfly has faced many challenges. Now we challenge you to help them.


    Three years with the #MonarchChallenge

    Monarch populations have fallen, in part due to the loss of milkweed. Through the Monarch Challenge, growers are rebuilding the iconic species' crucial habitat on their operations. This infographic looks at the success of the first three years of the Monarch Challenge. 

    Growing Milkweed on Golf Courses

    Thousands of golf courses lie along the monarchs’ migration path. This is why superintendents have a unique opportunity to play a key role in helping maintain and restore the monarch population...

    The Great Monarch Migration Infographic

    The Great Monarch Migration infographic follows the amazing journey the monarch butterfly makes each year from Mexico to Canada through the majority of the United States...

    Monarch Brochure

    Monarch butterfly populations have been declining in the United States since the late 1990s. One of the many factors contributing to this decline is the shrinking number of milkweed plants...


    Moving Forward with Farming - The Biggest Job On Earth

    Acting responsibly toward society and the environment is imperative in today’s world. Not only is it the right thing to do, it is a critical factor for long-term business success...

    Milkweed Refuges in Non-crop Areas

    Farms are full of non-crop areas that can be put to use to increase biodiversity. By planting milkweed and other nectar plants in non-crop areas of farms, farmers can support biodiversity...

    Seven Steps to Starting a Milkweed Stand

    Living acres research from BASF’s research farm in Holly Springs, North Carolina focused on best practices for establishing milkweed....


    Living Acres
    Learn more about Living Acres and how BASF is working to help the monarch butterfly.

    Hear from members of the Living Acres leadership team at BASF about the foundations of the biodiversity program to help the iconic monarch butterfly.

    BASF Supports Biodiversity
    Why is the monarch butterfly important? Biodiversity in an ecosystem is crucial to maintaining the health and viability of crop production land. BASF is at the forefront of looking at how to increase plant diversity and biodiversity on farms.

    How To Plant Milkweed
    Learn more about how to plant milkweed to create a viable habitat for the monarch butterfly.

    Partner with Farmers
    Farmers can help increase the monarch butterfly populations. Already great stewards of the land, they are uniquely positioned to use the non-cropland areas of their farms for monarch butterfly habitat.