For the love of farming, the biggest job on earth

Farming is the biggest job on earth – and it’s getting bigger and more complex. Throughout the world, society has a view on how land should be used, what foods should be produced and how much space for nature should be provided on farms. Added to this, dietary choices, food price and food security all add to the complexity of what a farmer’s roles and responsibilities are.

As one of the leading agricultural companies, we’ve spent over 110 years gaining a deep understanding of crops produced to combine transformative innovation with practical action in the field. We connect innovative, highly regulated products and digital tools with a farmer’s land and their know-how.

And we’ve developed a broad portfolio in Thailand that comprises Safety and Sustainable farming for Thai farmers by donating safety kits together with the Thai Rice Department to support good agriculture practices among small-holder farmers, as well as introducing the AgBalance™ evaluation method to help meet increasing demand for sustainability in agriculture. BASF also highlights the importance of safety and sustainable farming through the Safety Boy and Safety E-Learning campaigns to educate Thai farmers so they can have a good understanding of using agriculture tools and chemicals.

We know we can’t meet all of agriculture’s challenges alone. So we are working still more closely with our customers, the agricultural community, academia, peers and partners to better address the needs of people, the environment and the planet. Helping to feed the world and create a lasting legacy. We do everything in our power to build a sustainable future for agriculture by connecting innovation, customers and society.