Digitalization has the power to transform agriculture. It can help farmers achieve higher and better yields to feed the world’s growing population in a resource-efficient manner.
The immense potential of digitalization in agriculture lies in its capacity to reach vast numbers of farmers, including those in less developed countries. By increasing knowledge of on-farm sustainability, helping adapt farming practices to different countries’ conditions and enabling more precise application of crop protection products, it provides crucial support to preserve scarce natural resources and reduce the environmental impacts on global food production.
What target did we set for ourselves?
What impacts do we aim for?
Farm operations robustness
Less impact on the environment
What is our approach?
We work with farmers to effectively link digital innovation, digitally enabled products, and practical on-field solutions to create value for our customers and for the future of agriculture. Different geographical, climatic, and agricultural situations require innovative, tailored solutions. We are thus developing profound know-how of the desirability and feasibility of integrating digital farming tools with strategic cropping systems, ensuring that our product development and approach to digital farming centers on delivering value to farmers. This will enable us to scale as efficiently as possible worldwide and assist us in realizing our ambitious sustainability targets.
Precision farming for more sustainable agriculture
The centerpiece of our digital farming solutions is xarvio® FIELD MANAGER. Through and in combination with it, we will develop integrated digital solutions to transition towards true precision farming and, with that, more sustainable agricultural systems. The product can gather and process data from multiple sources – ranging from historical farm information to satellite images, weather data and IoT devices – and use crop models, disease models and agronomic algorithms to produce predictive insights. These insights generate field-specific agronomic recommendations critical to farming, supporting the implementation of interventions such as dynamic seeding, variable-rate fertilizer application and precision application (through Spray Timers), including the automatic integration of buffer zones and biodiversity monitoring. Here crops receive the right amount of input at the right place and time. This leads to higher yields, with reduced CO2e emissions, natural resource use, and environmental impact. Meanwhile, farmers save time and money through greater efficiency while collecting valuable data for future strategic decision making in their fields.
Drones and Smart Sprayers bringing a high degree and accuracy to the fields
New technologies such as smart sprayers and drones will complement and further enhance the benefits of decision support systems (DSS) such as xarvio® FIELD MANAGER. They represent its physical extension, given they can monitor and intervene in the field with a high degree of accuracy and precision.