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How Is Our Dinner Grown?

A Look At Food And Farming Together With SORTEDfood

SORTEDfood is a global community of food lovers, helping each other cook and eat smarter every day. We teamed up with the guys behind Sorted to give their millions of young, digital foodies a behind-the-scenes look at where their food comes from. And, along the way, show them how science and technology are helping farmers produce food more sustainably. 

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The Idea

We believe that farming is the biggest job on earth. But many people, especially younger generations, are unaware of where their food comes from and how it is produced. We asked Sorted to look at farming from their own perspective and shine a light on the challenges farmers face to produce our food.

The collaboration with Sorted is an engaging way to start a balanced discussion about modern agriculture and how farmers have to find the right balance between protecting the land, meeting consumer demands and making a living. It looks at the ways farmers and the food industry are working together to ensure that productive and sustainable agriculture go hand-in-hand.