Did you know farming starts with the right line-up?

Ahead of the football World Cup, national team coaches are under pressure to select the best players from a deep talent pool. Farmers face the same reality every season: identify and access tools to build resilience, perform under pressure and create a competitive edge.

In football, putting a strong selection together is not enough. Each opponent requires a different tactic, and each match might need a different line-up. Success depends not only on the starting eleven players but also on the strength of the bench. Farmers face similar decisions: every crop, every field, and every year requires its own strategy. Success depends on combining the right seeds with tailored agronomic practices, integrated pest management and backup solutions. Just like football coaches, farmers need to anticipate unexpected weather, adapt their playbook to infections & injuries, and make decisions under pressure. Both professions rely on deep expertise, long-term preparation, and the deployment of the right tools to respond to changing conditions.

You don’t win a World Cup with a limited team, and you don’t farm successfully with a restricted toolbox. To allow European agriculture to stay competitive and resilient, farmers need access to a full squad of tools. Let’s give farmers the tools they need to win.