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Why We Are Here

We want to create a positive impact on the agricultural-food system that is so important for our society and help shape a sustainable future for farming. This is true for today, tomorrow and has been for more than a century. 

The right balance for better yield

With passion, agricultural knowledge and collaboration with partners, we help farmers manage complexity, adopting new science and technology to achieve better yield. Yield produced in ways that are recognized as valuable by society, are kind to our planet and enable farmers to earn a living.

Field with mountains in the background
Close up picture of a field
Female farmer in front of agricultural machinery

How We Make A Difference

Our journey starts and ends with the customer. We are helping farmers to find the right balance for better yield and to secure the future of agriculture by focusing more than ever on understanding how they farm.

We know that we can only build success for ourselves by building success for our customers. Not by imposing answers, but by aligning our solutions with the way they manage their crops. By listening to their views, working collaboratively, and understanding how best to support them. So that every experience with us is a positive experience. 

Two BASF employees on field working on a laptop

We know that innovation alone is not enough. It has to work in the field and address society’s concerns. That’s why we want to listen, learn, share knowledge and expertise. 

Balancing innovative thinking, science and technology with practical, hands-on action that makes a real difference in the field. Working together across the agricultural food chain to add value from field to plate. Building sustainability into everything we do.

Our strategy

Our strategy is focused on a crop systems approach, with four selected farmer segments by region: wheat, canola and sunflowers in Europe and North America; soybean, corn and cotton in the Americas; rice in Asia as well as fruit and vegetables in all regions.


We are developing connected offers across technologies, including seeds, traits, crop protection, and digital products and services.


We combine continuous innovation; sustainability from lab to field and beyond, digital technologies to aid farm management, and customer relationships built on trust.


All enabled by the expertise and experience of a strong team, a wide ranging portfolio, and all round operational excellence.

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