dry corn field with young corn plants
Agriculture

Agriculture

The Challenge

Farming is fundamental to the world’s wellbeing. It gives us food, feed, fuel and fiber, provides jobs, income and economic growth, and is a cornerstone of everyone’s heritage and culture. That’s why farming is the biggest job on Earth.

Over the coming decades, our agricultural-food system will undergo an accelerated transformation in order to provide access to enough healthy and affordable food for the growing population, and, at the same time, to mitigate its impact on our planet so that future generations can flourish.

Our innovation-driven strategy for agriculture focuses on selected crops and their appropriate cultivation systems: soy, corn (maize) and cotton in the Americas; wheat, canola (oilseed rape) and sunflower in North America and Europe; rice in Asia; and fruit and vegetables globally. We integrate sustainability criteria into all business and portfolio decisions. In doing so, we help farmers achieve better yields, protect the planet and produce economically.

Female Farmer is Holding a Digital Tablet in a Farm Field. Smart Farming

A time of opportunity


Farmers are at the core of this transformation and, now more than ever. Managing resources, people, technology, climate and uncertainty in order to produce in an economically sound way. While striving to balance productivity with optimal nutritional benefits and working with nature, farmers continue to embrace digital and other new technologies in day-to-day farm operations. And partnerships across the food system and the wider industry will be key.

We understand that this is an enormous responsibility and step up to support farmers around the globe. Farming, the biggest job on Earth is getting bigger.

Learn more about us

Father carrying son on shoulder next to grandfather in rapeseed field
Our Vision
We do everything in our power for the love of farming, the biggest job on Earth.
Team of biotechnology specialists observing racks of LED lit lettuce crops at vertical farming facility.
Why We Are Here
We are working to make a positive impact on sustainably transforming agriculture and food systems.
Our team of workers in a greenhouse
Our Team
We are a team of dedicated people who care about the future of farming.

Explore more topics

The biggest job on Earth
We believe farming is the biggest job on Earth. As it gets more complex and more important to find the right balance so that farmers, our industry and future generations can all flourish.
Child balancing on a trunk lying in front of a field
Sustainability
BASF has a very strong commitment to sustainable agriculture and supporting farmers around the globe.
Customer Areas
Areas for farmers & other customers: seeds & traits, crop protection, digital farming, urban & rural pest control, public health, turf & ornamentals & others.