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For the love of farming, the biggest job on Earth

We believe farming is the biggest job on Earth. We love what we do and it’s why we get up in the morning, keep innovating and have been supporting agriculture for over a century.

An ever-growing population. Climate change. Limited arable land. Managing change and resources. Reducing emissions. Preserving biodiversity. Meeting rising consumer expectations. Farmers have never faced greater challenges and complexity. But at the same time, thanks to fast moving improvements in science, technology, products and practices, there has also never been a time of greater opportunity. Balancing the need for increased productivity, environmental protection and value to society will be key to overcoming the food challenges of the future. 


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That’s why our vision and the core of our strategy are all about the love of farming. Because feeding the planet is fundamental issue of our times. Farmers are doing the biggest job on Earth.

One Chinese man and one latin woman working in the green house  by performing tests. They are looking at tomato plants to collect samples

In times when our world is gathering new momentum and 
is dominated by change, contrasts and extremes. 

Everything we do, we do for farming.

Because it’s our business and our customers’ businesses.
We care about it and its future.

Love cares, nurtures and grows

Mid adult father carrying his daughter in arms and checking his organic vegetables in greenhouse

Farming is in our blood. The lifeblood of our business. We’re here for farmers, growers, and all the agricultural community. Even in the most challenging of times, few things are more important than farming. We all depend on it for food, feed, fuel and fibre. And as the climate changes, the population and people’s expectations grow, no job than farming is more literally down-to-earth and few have such impacts on our health, wellbeing, and that of our planet.

We do everything in our power to build a sustainable future for agriculture by connecting innovation, customers and society. For the love of farming, the biggest job on Earth.

icons_aspiration_clickable.jpg Farmers are masters of finding the right balance. They have to find the right balance for success every day, every season - whether they are making decisions during the crop cycle, using technology or managing the demands and expectations of society.

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