Young farmer couple looking at a laptop on pick-up truck hood while working on a farm
Agriculture

Agriculture

Facts and Figures – BASF in Agriculture
How We Make A Difference

In the Agricultural Solutions segment, we aim to further strengthen our market position as an integrated provider of seeds and traits, crop protection products, digital tools and sustainability offerings. Our BASF in Agriculture Business Strategy 2035 outlines our plans for future growth, driven by our vision that pumps life into our business.

Indications and sectors for our different crop systems

Key facts

  • Headquarters: Limburgerhof, Germany (1,600 employees)
  • Research centers: Limburgerhof (Germany), Triangle Park (North Carolina, USA), Thane & Mumbai (India)
  • Testing stations: USA, Brazil, Spain, Germany, India, Philippines
  • Number of molecules tested per year: 200,000 (resulting in 1 product)
  • Average expenses for developing a final product: about €250 million and more than 10 years
Farmer in the field with soil in hand

Our BASF in Agriculture Business Strategy 2035

Our BASF in Agriculture Business Strategy 2035 outlines our plans for future growth, driven by our vision and mission that pump life into our business. Our goal is to make our customers more successful and to improve their experiences with us every day. Our innovative, integrated portfolio of products, services and solutions is designed to deliver the best possible outcomes for their respective crop systems, globally. We will continue to advance sustainable solutions under a new framework covering climate, nature and society. In addition, we will continuously improve our efficiency and effectiveness by optimizing our ways of working and using technology as an enabler. All of this will boost our business performance and open up new business opportunities. At the same time, we will shape and direct our ‘one team’ spirit towards a winning culture that embraces accountability, speed, and an improvement mindset.

Our targets at a glance

Connectors

We have defined three connectors to guide the successful implementation of our BASF in Agriculture Business Strategy 2035. These are Customers, Innovation and People: 

Customers

Customers

We want to become the most customer-centric agricultural pure-play company. It’s therefore our customers’ needs and feedback that determine our direction. By working together, we help them improve day-to-day practices, increase productivity, manage uncertainty, and sustainably improve their operations. While continuously listening to our customers’ views, we focus on how best to support them and work quickly, efficiently and collaboratively to help them achieve their goals. Every day, we strive to make it easier for farmers, growers, and our channel partners to do business with us.

With our crop systems approach at the heart of the strategy, we offer an innovative, integrated portfolio of products, services and solutions including new business models that are designed to deliver the best possible outcomes, globally. Further scaling new business models and lead in digital and sustainability, such as our carbon farming program, to benefit our customers, value chain partners and the environment. We focus on optimizing farmers’ yields and profitability by connecting seeds and traits, crop protection products, digital tools and sustainability offerings, while anticipating customer needs and staying ahead of trends. Our customers will benefit from our state-of-the-art operations and reliable supply chain set-up to help them grow more and sustainably better-quality crops.

Innovation

Innovation

Innovation demands focus – this holds true for new products and solutions as well as new business model innovations. We want to maintain a leading position in crop protection through commitment to innovation and regulatory excellence and to become one of the top three players in the seeds and traits market by launching new solutions and seizing further growth opportunities.

We invest responsibly and efficiently, focusing on farmers’ needs in our four crop systems and 15 drive countries, and leverage our technologies and competencies where they can make the greatest difference for the biggest challenges farmers are facing. We maintain our track record of leading in our focus areas: by investing 9 to 10 percent of revenue in research and development, including new technologies, to fuel our pipeline of integrated solutions, and further leverage and seize opportunities in artificial intelligence and data. We value diligence and take a long-term view to remain a committed and reliable innovation partner that steadily delivers on our promises, despite market ups and downs.

People

People

Our people are at the heart of everything, dedicated to delivering value for our customers every day. Our strategy will be brought to life by the engagement of our people – all of us. By focusing on enabling our people today and in the future, we will ensure we have the talent and skills needed to succeed. We want to become the employer of choice in the agricultural industry. This is why we foster a Winning Culture and a BASF ag experience rooted in our CORE values, Winning Behaviors, and key moments that matter in the employee journey. Living as one team, we will enable the connections we need to be successful.

FAQs

What changes with the introduction of the new business strategy compared to the “Way Forward” strategy 2019? What remains?

How does the new strategy connect to “Differentiated Steering” and the IPO readiness plans?

How does the new strategy address sustainability? Sustainability is not among the “connectors” – is it not important anymore?

Can you share some short-, mid- and long-term milestones that you anticipate until 2035?

Related topics

Father carrying son on shoulder next to grandfather in rapeseed field
Our Vision
We do everything in our power for the love of farming, the biggest job on Earth.
Site Team standing on the steamcracker in Ludwigshafen
BASF’s Verbund in Agriculture
BASF's Verbund emphasizes the intelligent interlinking of research and development, production plants, energy flows and infrastructure. 
BASF Report
Integrated corporate report on economic, environmental and social performance