It’s the question everyone wants to know: Where is this cotton coming from?
At BASF, we’re passionate about providing an answer. So, where does our e3 cotton start? With high-quality, certified FiberMax® and authentic, storied Stoneville® cotton seed that can be traced from the farmer to the gin and right through to the merchant, mills and retailer. That way, the end customers know exactly what their clothes are made of, how they are made, and where the cotton comes from. Customers also know their clothes meet all three E’s — they’re socially equitable, economically viable and environmentally responsible.