Questions and answers on measuring sustainability

Measuring sustainability is a challenge. At BASF, a group of data modelling experts has spent the last 25 years developing new methodologies to meet this challenge.

Kerstin Ulrich, from Global Sustainability & Product Stewardship at BASF's Agricultural Solutions division is responsible for AgBalance™. We asked her to answer 10 essential questions on AgBalance™.

Ms Ulrich, what makes measuring sustainability in agriculture difficult?

Agricultural production is a complex system, the more you look into the depth and details, the more you broaden your view to the whole food chain from inputs, processes on the field, processing of food and feed, retailer and to consumers.