Innovating Focused On Farmers And Consumers

In the coming decades, the agricultural food system will have to undergo an accelerated transformation to feed a growing population affordably and well while mitigating the impact of farming practices on our planet and future generations. At the same time, regulation is growing tighter, societal and consumer demands growing greater. Consumer expectations and the challenges facing our customers are driving our commitment to creating chemistry.

In BASF’s vegetable seeds business, we innovate for products that are good for people and the planet: Making healthy eating enjoyable and sustainable, creating vegetables people love. We do this with our passionate agronomists, breeders and scientists, their knowledge of plant genetics and biology combined with cutting edge technologies.
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Andreas Sewing
Head of Research and Development BASF Vegetable Seeds

Right solutions and the right balance for agriculture’s future

As long-term supporters of farming, we will step up our help for farmers to achieve better yield, and focus more than ever on understanding the needs of our customers, consumers, regulatory authorities and society at large.

We innovate to create new business opportunities for farmers and our business by developing solutions that meet the needs of both customers and consumers: increasing productivity, sustainability and environmental protection, and delivering value to our wider society. 

At BASF, we listen, learn, share knowledge and expertise to inform our products and services, and make sure that our innovations make a difference where it matters – in the field. Adapted to the local climate, pest and weed pressures, the agricultural economy and the supply chain.

This combination of continuing innovation and better understanding will, in turn, contribute to helping ensure food security and foster healthy and affordable eating.

By working closely with the whole of the agricultural community and the value chain, we’ll find the right solutions and the right balance for farms all over the world and agriculture’s future.


Customers and consumers in the focus of everything we do – examples of products and technologies


Sustainable Produced Cotton

e3® is BASF’s program for sustainable cotton in the United States. It helps farmers meet downstream customer demand for more traceable and sustainable supply chains in the fashion industry.  
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Natural Partners: BioSolutions By BASF

Among the many challenges farmers and growers face, one of the greatest is how to balance growing the crops we need, while the population and society’s expectation are also growing. With BioSolutions, BASF meets the rising demand for sustainable agricultural products.

A Coalition For Flavor


With Pingo Doce™, BASF entered the Brazilian watermelon market by introducing high-quality seeds and a new, convincing business model at the same time. Connecting all partners along the food value chain, we support growers and retailers whilst supplying consumers with seedless, sweet and small watermelons that are available throughout the whole year.

Check out our other Innovation Drivers

Marko Cut

Connected Offer

BASF's pipeline innovations for agriculture complement our connected offer, helping farmers achieve not just higher yield, but better yield.
Organic hydroponic vegetable garden at Cameron Highlands Malaysia

Sustainable Innovations

We bring innovations to growers that support them to achieve better yield – yield produced in ways that are recognized as valuable by society, are kind to the planet and help farmers earn a living.
Mit xarvio™ HEALTHY FIELDS erhalten Landwirte eine optimierte Pflanzenschutzstrategie einschließlich professioneller Anwendungen


Together, we can create a positive impact on the agricultural food system that is so important to our society and help shape a sustainable and productive future for farming.