Food Value Chain Collaborations For Smarter Crop Protection
Satisfying consumers’ wishes is top priority for the food value chain, starting with the farmer and leading further via trading companies, food processors, to the end retailer. BASF, a provider of farming solutions, has been partnering with different stakeholders in this chain to meet the demands of the market.
We are all consumers. We want to enjoy fresh and tasty food. And we always expect to find everything we need in the shops at our desired quality, quantity and price. This is especially the case for fruits and vegetables, when visual appearance also plays a decisive role in the purchase choice. Farmers, traders, processors and retailers are always under pressure to fulfil these demands. Thus, via collaborative programs, the food value chain has increasingly received specialised support from BASF.
Our number one partners are farmers, BASF provides them with crop protection solutions that help to produce a plentiful supply of healthy, first-class fruits and vegetables. It is also our role to provide solutions and recommendations on how best to protect crops to achieve optimum yield and quality. This increases the marketability of the produce, supporting the grower’s business and livelihood.
Our cooperation goes further: supermarkets, food processors and other food value chain players are also part of our alliances. They aim at fulfilling the consumers’ wishes as well as meeting the demands of a wide range of quality assurance schemes, production protocols and retailer standards. Together we engage in achieving the best recommendations and solutions for growers to deliver top quality produce, satisfying all market requirements.
We invite you to learn more about how BASF is leading the way with its collaborative projects with different food value chain stakeholders in Europe.