Our Way Forward In Agriculture – Finding The Right Balance For Success (2014 - 2020)
We have come a long way from our beginnings in agriculture. Since then, over the many decades, we evolved our portfolio towards crop protection – fungicides, herbicides, insecticides - seeds, traits, digital and sustainable solutions. In the recent years, digitalization has become more and more important to farmers. At BASF, we have long been pioneers of digital farming and are continuing to take a leading role in the advance of digitalization in our industry.
In 2018 one of the largest acquisitions for BASF transformed BASF in Ag and led us to a new positioning in agriculture. This acquisition was a major milestone that strengthens our business significantly and improves our geographical coverage. It allows us to partner earlier with farmers and support them every step of the way.
At BASF, we can now connect innovative thinking with down-to-earth action along the entire crop cycle – from seed to harvest – with an even stronger crop protection portfolio, differentiated seed and trait products, more digital tools and a growing team of experts. For our farmers this means innovative, tailor-made solutions to increase their yields.
Agricultural Solutions beyond crop protection - enabled to connect seeds, crop protection and digital. Providing innovative solutions that enable agricultural productivity, environmental protection and value to society.
The new BASF in Agriculture – finding the right balance for success for farmers, agriculture and future generations.