By the year
2030
Farmers will have to produce more food than has been grown in the whole of human history.
Global
Agriculture
Global
Agriculture
The biggest job on earth is getting bigger
There has never been a more challenging time in agriculture. But there has also never been a time of greater opportunity. We believe farming is the biggest job on earth. As it gets more complex and more important, we are committed to finding the right balance, so that farmers, our industry and future generations can all flourish.
When you think about what farmers have to face every day, even in difficult times. Always on call, whatever the time, whatever the weather. The pests, the weeds, the diseases. The demands of the crops, the shops. People’s rising expectations, tightening regulations. Feeding an ever-growing population. Looking after nature and the land. Thinking about what they’ll leave to their children and everyone else’s children. It’s no wonder we think that farming is the biggest job on earth.
Comment vi: this is a variant for the infographics with the AEM component "keyfact" used
Global warming could cause a
30%
reduction in food production in many regions.
These days, farmers are more than just farmers. They’re agronomists. Planners. Meteorologists. Accountants. Engineers. IT specialists. Scientists. Soil experts. Ecologists. And more. Transforming their industry to put food on everyone’s table. Balancing the effects of a changing climate and the demands of a changing world.
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Right balance for success
Agriculture is so central to our lives that it has a powerful impact on us all. It’s also an industry undergoing a time of unprecedented change. Farmers have an increasingly difficult, but also increasingly important role to balance the need for increased productivity, environmental protection and value to society. As farming challenges get bigger and more complex, it’s even more important to work together find the right balance for success – for farmers, for agriculture and for future generations.
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BigJOE – At the heart of BASF in ag since 2013
Inspired by our Farm Perspectives study which told us there was a big job to do on awareness and attitudes towards farmers and farming, the Biggest Job On Earth campaign was launched in 2013. Conceived primarily as an advocacy campaign to speak out for farmers, it was soon obvious that the campaign, known in inner BASF circles as BigJOE, also connected with farmers and the agricultural community, recognizing their achievements and contribution to society and expressing our support. Since then, the campaign has been running on all continents speaking up for the heroes who are involved in feeding our world. Here are just a few of the many highlights over the years.
We can all help to find the right balance
As a society, we can take time to consider where our food comes from, to respect and value the work of farmers around the world. As a business, BASF is helping farmers to manage the many different demands they face with innovative science and technology and sustainable, practical action. Working together to help find the right balance for success for farming, for agriculture and for future generations.
Why you shouldn’t take your food flat rate for granted
Living in South Africa as a kid certainly shaped me to become the person I am today. A person that is grateful for this precious life on our planet Earth. Imagine a fridge filled with fresh groceries such as vegetables, fruits, milk, eggs, meat. Imagine the same groceries thrown into the trash. One by one. Hard to accept such imagination, isn’t it?
Turning increasing complexity into more opportunities
For farmers it isn’t just about feeding today’s population but about better living, better health, better education, better perspectives. How can yield be increased in a way that is seen as kind to the planet, whilst helping farmers earn a living? Thanks innovative technologies, climate-smart and eco-friendly solutions the increasing complexity provides also a lot opportunities for sustainable faming.
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Right Balance For Success
As farming challenges get bigger and more complex, it’s even more important to find the right balance for success – for farmers, for agriculture and for future generations. Watch our film.