President BASF Crop Protection
"I believe farmers and other farming professionals have been forced to change more radically and more rapidly than any other business group…"
"Innovation is fundamental to what we do – it is our core business. Latin America is one of the most important regions in the world for agriculture."
"Close to half of the world's population lives in the Asia-Pacific region. Population growth and rapid economic development in our region have led to an increasing demand for high quality food....
„Farmers right across the Asian Pacific region are looking to for solutions they can increase the productivity and efficiency of their operation. This requires new approaches and innovations…”