- 100 years of innovation to protect crops and improve yields
- Future growth to come from solutions for farmers that go beyond crop protection
Limburgerhof, Germany – April 2, 2014 – BASF’s Crop Protection division celebrates the 100th anniversary of its Agricultural Center Limburgerhof this year. Established in 1914 as an agriculture research station, it has grown into the global center for BASF’s crop protection business. Today, the division is one of the leading research-driven providers of a broad range of agricultural solutons.
The 100th anniversary of the Agricultural Center will be celebrated at events in Limburgerhof with employees as the main focus. “For the past 100 years, our people at Limburgerhof have been doing great work. They have developed numerous products and solutions and brought them successfully to market. These have helped farmers all over the world to protect and improve their crops, both then and now. We can all be very proud of that,” said Markus Heldt, President of BASF’s Crop Protection division.
The division sees further growth to come and is aiming for sales of € 8 billion by 2020. Continuous investments in research and development as well as close cooperation with customers are BASF’s keys to success. “We will take on the challenges of the future and continue to provide innovative solutions to farmers for their daily needs, both in crop protection and beyond,” Heldt said yesterday at the employee meeting where he officially commemorated the anniversary year. During the rest of the year, several events are planned for the employees at the Agricultural Center Limburgerhof.