Looking to the future

Established in 2014, “Lima Chuma”, which means “cultivating prosperity”, is a program, designed to empower rural communities in Zambia. Led by BASF, this is a consortium of companies who work together to promote efficient agriculture and make farming profitable. Our common vision: to help farmers to make a better life for themselves and their communities. The goal of Lima Chuma: to raise living standards encourage the family to invest in education.
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We work to develop safe, effective products that have no harmful effects on humans or environment. The registration process for new crop protection products is rigorous – and rightly so – with a battery of detailed tests carried out by scientists. Our experts worked with the Goethe University of Frankfurt am Main to design a test methodology that was fast, reliable, cost-effective and did not involve animal testing. While the test is not a product or service directly used by farmers, it nonetheless makes a real and meaningful contribution to animal welfare and sustainable agriculture.
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Using and managing our crop protection products in a responsible way is an essential part of sustainable agriculture. Product Stewardship is designed to safeguard farmers, the environment and public health. We promise to adhere to the responsible management of all our crop protection products from discovery through distribution, use, recycling and disposal.
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Empty containers of crop protection products can pose a risk to human health and the environment. The key to solving this problem is to design environmentally sensitive packaging, educate farmers on responsible use, and establish multi-stakeholder programs, which remove empty containers with the goal to recycle the plastic. This is what we are continuously working on. Our ultimate goal is to establish container management programs by the year 2020 in all key countries where we sell our products.
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In 2009, BASF started working with group of potato farmers in the highlands of Peru. Typically, these were small farmers with holdings of between 0.5 and one hectare, all of whom supplied PepsiCo's local potato chip production plant. Today, BASF and PepsiCo have established a common vision for sustainable farming in the region with a special farmer outreach program.
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What started as a small mission back in the 1980s has evolved into a successful environmental education program. In 2008, building on the success of the long-established Mata Viva® environmental initiative, our team collaborated with Cooxupé, the world’s largest coffee co-operative to restore a forest area, located on the land belonging to some co-operative members.
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Back in 1984, BASF established the Mata Viva® initiative in Brazil to protect water quality, conserve soil, and create areas to preserve native vegetation and wild life. Over the years, Mata Viva® flourished, attracting a broad range of partners from the agricultural, business and scientific communities, all united in their desire to foster biodiversity.
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Worldwide, we have long promoted the use of personal protective equipment to safeguard farmers against the risk of hazardous exposure. Our key message is that this equipment is necessary from a safety perspective. Our successful program in Brazil illustrates this point perfectly.
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Modern and sustainable agriculture demands technical expertise. Today’s farmers need to be mechanics, chemists, computer experts, meteorologist, botanists, business man, lawyers, and international trade specialists! As a leading chemical company, we are committed to fostering scientific literacy amongst young people and sharing our knowledge.
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Our design process is focused on solving real problems that farmers face. In Brazil, for example, BASF’s program, AgMusa™, is helping farmers to ramp up sugar cane production, an important part of the national economy.
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The “kissing bug” is an insect whose bite can be dangerous, if not deadly. Since 2010, volunteers from BASF Argentina and their families have been actively engaged in the project, “Vamos por nuestro país”. In cooperation with the National Chagas Disease Program of the Argentinian Ministry of Health, BASF is not only supplying its product, Fendona^® – an insecticide that can safely be sprayed inside homes – but importantly, key expertise and know-how.
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In line with our pledge to never compromise on safety, we incentivize all aerial applicators in the U.S. to participate in the Operation S.A.F.E (Self-Regulating Application & Flight Efficiency) Fly-In-Program, sponsored by BASF in association with state or regional agricultural aviation associations.
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Together with strong partners, BASF developed the On Target Application Academy to help farmers achieve the most effective and sustainable weed control possible. Education and hands-on training in various new application techniques are all addressed as part of the academy which has already reached 6,300 farmers, retailers and commercial applicators across 26 US states.
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Productive agriculture needs a healthy environment. At the same time, a growing world population and evolving expectations of society need farmers to produce more food. But how can farmer increase production while at the same time protecting biodiversity, water and land resources? The Farm Network, a BASF partnership brings together a diverse range of experts, united in a common cause – to help farmers meet this challenge head on.
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Banana production is very labor intensive for farmers. BASF has a long-established education program for banana farmers in the main growing areas in China. We show farmers how to safely mix, spray and store chemicals. To complement the training, BASF also provides protective equipment.
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In Malaysia rice is a staple food but the country is not yet self-sufficient in rice production. As there is little opportunity to allocate more land for growing rice, BASF’s focus is on helping farmers to increase their yields and become more productive. BASF collaborates with the Malaysian Agricultural Research and Development Institute (MARDI), and provides a solution with the Clearfield^® production system.
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Aside from support on the field, the BASF team also saw a need to help farmers overcome challenges at the local mandis (agricultural marketplace). Far too often, farmers were forced to sell at low prices just to access cash quickly or to move stock due to lack of warehousing facilities. That is precisely why BASF started to collaborate with ADM, one of the largest agricultural processors and food ingredient providers in the world. Both companies shared a common goal – to help Indian farmers become more profitable.
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Inspired by the vision to help farmers to make a better life for themselves, their families and communities, in 2007, BASF designed a program called Samruddhi (meaning prosperity in Sanskrit). The idea was simple: company experts would work directly with local farmers to find ways to increase yields and farm profitability while respecting the environment.
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We believe that every farmer, irrespective of the size of the holding, should enjoy safety protection from exposure hazards experienced on the farm. However, we know that smallholder farmers are particularly dependent on access to the correct information, advice, and equipment to enable them to work in a safe environment. This is why BASF has developed a first-of-its-kind Professional Farmer Kit, designed to meet the safety requirements of smallholders.
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Butterflies are part of a healthy environment. And productive agriculture needs a healthy environment. In the U.S. Monarch butterfly populations have been declining since the late 1990s. One of the many factors thought to be contributing to this decline is the loss of milkweed plants growing on farmland. That is why BASF has initiated Living Acres, an initiative focused on helping increase the Monarch butterfly population through establishing milkweed on non-crop areas of the farm. This is about leveraging our expertise in research and development to find out how we can provide practical help for farmers to increase biodiversity on their farms.
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