We are BASF in Agriculture and everything we do, we do for the love of farming. Today’s farmers are facing a variety of challenges like never before. A rapidly growing global population, climate change, the need to produce more quality food, feed, fuel and fiber, the demand from politics and society to do this ever more sustainably on less arable land. No one farmer or company can hope to solve all of this. But we believe that with our skills and resources, and our long-standing connection to farming, we can make – and are making – a major contribution, placing the customer at the center of everything we do.