Did you know crops compete in their own Olympics?

It can take as long to develop a competitive new crop variety as it can take to find and train an athlete to compete at the Olympic games! 

 

Olympic Athletes dedicate years to rigorous training and competition before they are able to realise their ambition and represent their country at the Olympic Games.  Developing and commercializing a new variety of wheat, for example, can take a similar amount of time. This requires extensive research, discipline, and field trials where new varieties compete with each other, and with defending champions. Only the best performers make it onto the market, with a chance to benefit farmers, society, and to compete with the best in the world.

These competitive environments, in plant breeding and in sports, are driven by dedication and striving for excellence. Nutritional sciences, data, equipment, and continuous innovations enable records to be broken on both Olympic tracks and on farmers’ fields.